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> They also have their own ad platform that will benefit from this. No, not since 2017: https://developer.apple.com/support/iad/ https://developer.apple.com/su
by chrisoverzero 6y ago
> They also have their own ad platform that will benefit from this.
No, not since 2017: https://developer.apple.com/support/iad/ https://developer.apple.com/support/iad/
- LordHumungous 6y agoInteresting that they are posting a bunch of new reqs for their ads platform https://jobs.apple.com/en-us/search?search=ads%20platform&sort=relevance&location=united-states-USA https://jobs.apple.com/en-us/search?search=ads%20platform&so...
- chrisoverzero 6y agoApple still has search ads: https://searchads.apple.com/ https://searchads.apple.com/ From the first of those listings: “Today, our technology and services power advertising in Search Ads in the App Store and Apple News.” This meets one of the criteria you specified (“They also have their own ad platform […]”), but not the other (“[…] that will benefit from this”).
- LordHumungous 6y agoSearch Ads don't count why?
- dhnajsjdnd 6y agoApple’s search ads will indeed benefit greatly from this change. When an app developer runs an ad on Facebook, and a user converts and buys the app, attributing that conversion requires “cross app tracking” that will be banned by this update. On the other hand, if the developer runs the ad though App Store search, Apple will be happy to attribute the sale to get paid. One could reasonably guess that the real purpose of this change is to take that market from Facebook.
- abanayev 6y agoThat’s quite impressive research! Why did you decide to look for this?
- LordHumungous 6y agoI just googled "Apple Ad platform" lol