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Arbitrary and changing? I built a simple a plain CMS site for a school about three years ago. I made it load and render quickly, cache well, made sure all the
by Arnt 6y ago
Arbitrary and changing?
I built a simple a plain CMS site for a school about three years ago. I made it load and render quickly, cache well, made sure all the headlines and text was on-message and... I think that's about it. The site ranks excellently.
There's nothing arbitrary or changing about any of that.
- Arnt 6y agoVery late comment: I understand it now; someone explained it offline. It's not about what Google says, it's about how others explain what Google says/Googlebot does. So Googlebot boosts, for example, sites that load and render quickly, and people explain "you should use X" and a few years later, "you should use Y". I do see how the change from X to Y is arbitrary.