But who else could've turned down such a huge profit business model as Apple did? We could see Apple become as crazy as Google on advertising business, yet the

But who else could've turned down such a huge profit business model as Apple did? We could see Apple become as crazy as Google on advertising business, yet they turned it down. I like how they're "Kill the evil" than the well known "Don't be evil" from Google. Apparently, that's one giant step ahead of them.