> You don't land on the original page. You land on a Google page. Even the URL says google.com. Yes. So what? If I, from the AMP page, click on a link, I'll go

> You don't land on the original page. You land on a Google page. Even the URL says google.com. Yes. So what? If I, from the AMP page, click on a link, I'll go to the full site (I just checked this on CNN's amp pages). Ads and analytics are still supported. > If you swipe, for example, you end up on the next Google property ^W^W that is a news item that Google displays on its own domain. This didn't happen when I just attempted it. > And AMP may provably drive traffic away: If you read the article, they say that they got more clicks and pageviews, but fewer conversions, likely because they hadn't spent time optimizing the AMP site for conversions.