Alternative alternative theory, the chipmakers are stuck. Chipmakers have been crawling forward with progress for years. Meanwhile in house chips like Amazon's

Alternative alternative theory, the chipmakers are stuck. Chipmakers have been crawling forward with progress for years. Meanwhile in house chips like Amazon's and Apple's have been coming out that seem to be miles ahead. The general theory for this seems to be the chipmakers just don't get how to design their chips to work well with the real software being ran on them. So the mega-corps are just taking matters in to their own hands.