I think there's an ever bigger issue at play: > Burroughs said he became interested in the child influencer phenomenon after his own kids asked him to do the t

I think there's an ever bigger issue at play: > Burroughs said he became interested in the child influencer phenomenon after his own kids asked him to do the things that Ryan’s family was doing. “I thought, ‘Oh, there’s something going on here if my kids are expecting our family to look like Ryan’s family.’ In Ryan’s family, they’re able to constantly consume content and products. They’re opening up a new toy every day, and subsequently playing with that new toy every day, so there’s this constant consumerism that’s being embedded within these messages for children.” These videos go beyond trying to get a child to want X product - they're warping their perception of reality.