I'm making the assumption that your small business is the one linked in your profile. Does your advertising NEED to target individuals? What if you instead tar

I'm making the assumption that your small business is the one linked in your profile. Does your advertising NEED to target individuals? What if you instead targeted Facebook groups for new parents, Youtube videos titled "How to Potty Train", Instagram posts with relevant hashtags. There is a big lie that Facebook and Google keep selling people. Advertisements do not need to be targeted at individuals, they need to be targeted to content. You don't need to advertise to 20-30 y/o female college graduates. You just need to target content that new parents would look for.