I wonder if this shady/unethical behavior is more focused in consumer startups. In enterprise SaaS, for example, unethical behavior is a low-EV move because you

I wonder if this shady/unethical behavior is more focused in consumer startups. In enterprise SaaS, for example, unethical behavior is a low-EV move because your customers will have standing to cancel their contracts or pursue you for damages. It's also harder to be shady under the scrutiny of 500 large recurring-revenue customers than 500,000 tiny ones.