> How does turning off ID tracking help the users experience? That is not what is happening. Apple is making tracking opt-in and per app instead of having a gl

> How does turning off ID tracking help the users experience? That is not what is happening. Apple is making tracking opt-in and per app instead of having a global opt-out on an obscure settings page. In theory—if you want to be tracked, the option is still there. If you want one particular app to get a little more money from you using it, that is an option too. Facebook believes that most users will not opt into tracking. They are probably right, because most people think it's creepy as hell. So you tell me. What is wrong with giving people the choice up front over whether they should be tracked across apps or not?