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> The issue seems to be that there are just too many other factors with higher ROI for speed to be prioritized consistently. That argument makes zero sense to
by dgb23 6y ago
> The issue seems to be that there are just too many other factors with higher ROI for speed to be prioritized consistently.
That argument makes zero sense to me. Either they rank faster and lighter sites higher or they don't. AMP is completely orthogonal to that.
- Kalium 6y agoOverall, I think Google does prefer to rank faster-loading sites higher. With that said, as far as I can tell, the difference between two sites is almost never a simple as a single factor. There are hundreds of things that influence rankings. So companies can and do worry more about other concerns, including squeezing more ad income out of each pageview and getting into more search results in the first place. AMP took away a lot of the other things that companies would invest developer time in.