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Apple's ads never used the IDFA [1]. They've said this multiple times on the record already. >Apple does not access or use the IDFA on a user’s device for any
by Despegar 6y ago
Apple's ads never used the IDFA [1]. They've said this multiple times on the record already.
>Apple does not access or use the IDFA on a user’s device for any purpose.
The IDFA was only ever used by developers. This change (when users refuse to opt-in) effectively brings everyone up to their level.
[1] https://www.scribd.com/document/485006035/Apple-Privacy-Letter https://www.scribd.com/document/485006035/Apple-Privacy-Lett...
- definitelyhuman 6y agoTrue, but I think this is disingenuous on their part, as they don't need the IDFA since everyone using their services is logged in with an AppleID
- sfifs 6y agoYup very much so. Apple uses a logged in ID to run attribution for their own ads business but requires other ad businesses to use a different ID (IDFA). Till now, these were functionally similar so no one objected. If they change the rules for others but not themselves, they'll face anti trust cases in the courts.