Making a claim like only large companies can afford "brute force advertising" is full of fallacies. There are many other methods marketing that do not use pers

Making a claim like only large companies can afford "brute force advertising" is full of fallacies. There are many other methods marketing that do not use personalized "adtech." "Adtech" is a very small fraction of ways to engage you audience. To top that off, "adtech" is inaccurate, ineffective, and overpriced. Just think about all of the lies people put into their profiles, and all the ad blockers people have installed. We shouldn't accept that "adtech" is cheaper and more effective on face value, and we certainly shouldn't accept that the only alternative is to do mass "brute force advertising." e.g. look at what Tesla has done without spending any money on ads, they used Musk's twitter reputation to amasse great publicity. This method, among others thanks to the open internet, is available to all creative marketers.