It seems like you're not very familiar with Gary. I've been following him online since mid 2008 back when he had maybe 13,000 followers. He relentlessly hustled

It seems like you're not very familiar with Gary. I've been following him online since mid 2008 back when he had maybe 13,000 followers. He relentlessly hustled online to get where is today as an "internet celebrity." By putting out videos on a regular basis, responding to an insane amount of tweets, doing live video streams, TV, and keynotes, each of those built him up to a credible social media voice. It's also not fair to compare him to celebrities like Trump or Lohan. They were already famous when they joined Twitter. Gary started at the bottom. I have no idea what he's done for clients with social media, but in terms of his own personal brand, he has crushed it (pun intended).