...and the pitch is not the product or the feature, the pitch is the company. I don't know why I read the 'whydoeseverythingsuck.com' entries. You don't sell

...and the pitch is not the product or the feature, the pitch is the company. I don't know why I read the 'whydoeseverythingsuck.com' entries. You don't sell an investor on the iPhone, you sell them on what makes Apple, Apple. The iPhone follows the overall Apple mission and strategy. You don't sell Facebook.com as it looks, you sell it conceptually. Concept is not distinguishing enough, then you sell on the traction, traffic trends and demographics. You seek funding from _within_ a company like Apple, or Nintendo, to make the products that have to be experienced to understand; you seek external funding to empower the company to be able to fund them. As the oft repeated question (is your idea a business or just a feature for another company) implies... your pitch should follow.