I think it's a missing piece of a lot of sites that AMP is trying to fill. Users landing from search don't have the same set of priorities as organic traffic. H

I think it's a missing piece of a lot of sites that AMP is trying to fill. Users landing from search don't have the same set of priorities as organic traffic. Have a page rendition explicitly for search visitors that is different than what you show to engaged users makes sense a lot of the time. Like the old 90/9/1 rule. AMP tried to fill that 90% segment with some generic rules that could be overlayed on any site. It's like the Squarespace of SEO pages. Easy to get to market, but not a natural fit and not worth it for any site that has enough resources to do their own version.