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What if targeted ads are hurting small businesses by being too targeted? Maybe there is a chance that dentists advertising to just people who brush their teeth
by mentos 6y ago
What if targeted ads are hurting small businesses by being too targeted?
Maybe there is a chance that dentists advertising to just people who brush their teeth is missing a large part of their potential market?
- helsinkiandrew 6y agoTargeting works by adjusting itself to advertise more to people who look similar to those who have responded (clicked) on the adverts already.