It's really a lot simpler than that: users don't change default settings. Some studies say only 5% of users change any settings at all [1][2]. So Facebook is co

It's really a lot simpler than that: users don't change default settings. Some studies say only 5% of users change any settings at all [1][2]. So Facebook is concerned that their ability to track about 95% of their people will simply disappear. [1]: https://archive.uie.com/brainsparks/2011/09/14/do-users-change-their-settings/ https://archive.uie.com/brainsparks/2011/09/14/do-users-chan... [2]: https://service-design.co/95-of-the-people-stick-to-the-default-option-9e16316a64e1 https://service-design.co/95-of-the-people-stick-to-the-defa...