> I don't understand Facebook's concern. That's OP's point. Facebook's concern is nothing to do with "protecting the poor little businesses". It's everything

> I don't understand Facebook's concern. That's OP's point. Facebook's concern is nothing to do with "protecting the poor little businesses". It's everything to do with protecting their own business. Because they know that opt-in will drastically reduce their ability to track. But they can't say that. They can't put out an ad that says: "hey. We've been sucking up your data for years, without your informed consent. And we've made a ton of money from it. Now Apple wants to stop us doing that unless you're OK with it". So instead they're pulling every lever they can to make Apple look like the bad guy while avoiding the truth. Hypocracy, exactly as OP says. That they're stooping to these levels just emphasises how much they think the change is going to hurt them.