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How much extra value can Facebook squeeze from users by tracking them across mobile apps? Facebook users already reveal so much personal information and behavio
by cpeterso 6y ago
How much extra value can Facebook squeeze from users by tracking them across mobile apps? Facebook users already reveal so much personal information and behavioral signals on facebook.com, something almost no other ad tech companies have.
Facebook should lean into app tracking transparency because it will hurt smaller ad tech companies more than it will hurt Facebook. They can garner some goodwill in the press, instead of their sad display about “protecting small businesses”.
- pm90 6y agoThe problem is that a lot of the lucrative demographic is leaving or is at least not actively engaged with Facebook. Advertisers like to know very specific details about the demographics they want to target and all that juicy user data from other apps is just too hard to give up. Note their competition: it’s Google. Google does the thing where they try to track everything and if Facebook doesn’t do the same their platform loses value. And so the arms race continues.
- croes 6y agoEnough extra value for an ad campaign against Apple. So maybe they get more information than you think.