5 ms·

Often I'll find that all the five star reviews describe a completely different product.

• alpaca128 6y ago
  That's the trick where the seller replaces a good product's name, description and picture, which effectively transfers all existing(positive) reviews to a different product. Which only shows how many people don't look at a single review if the score is good enough. The other trick that Amazon doesn't give a damn about is using the mechanism meant for different product colors and sizes to combine multiple products into a shared entry, which mixes all the reviews together and makes it basically impossible for the customer to see the score for each individual item. As far as I can tell Amazon's only reaction was to start banning customers who returned too many products. I wonder why.