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> If Facebook really sees app tracking transparency as a threat, it's time for them to rethink their whole ad business model.
by anupamchugh 6y ago
> If Facebook really sees app tracking transparency as a threat, it's time for them to rethink their whole ad business model.
- cpeterso 6y agoHow much extra value can Facebook squeeze from users by tracking them across mobile apps? Facebook users already reveal so much personal information and behavioral signals on facebook.com, something almost no other ad tech companies have. Facebook should lean into app tracking transparency because it will hurt smaller ad tech companies more than it will hurt Facebook. They can garner some goodwill in the press, instead of their sad display about “protecting small businesses”.
- pm90 6y agoThe problem is that a lot of the lucrative demographic is leaving or is at least not actively engaged with Facebook. Advertisers like to know very specific details about the demographics they want to target and all that juicy user data from other apps is just too hard to give up. Note their competition: it’s Google. Google does the thing where they try to track everything and if Facebook doesn’t do the same their platform loses value. And so the arms race continues.
- croes 6y agoEnough extra value for an ad campaign against Apple. So maybe they get more information than you think.
- YetAnotherNick 6y agoYes, that's true. But I was once thinking how many developers are directly or indirectly dependent on ad money. I believe that there would be quite a significant ratio of developers who would lose their job if the ad or even if just the personalized ads are stopped. Even mozilla, which is most active privacy oriented organization could only pay their developers through ad money. Thoughts?
- IanSanders 6y agoThere are people who's livelihood depends on illegal drug trade, doesn't mean it should carry on