What evidence do you have that this is from opposition to Beyond and Impossible? Yes, it's a new term in the literature, but the fact that it Beyond and Imposs

What evidence do you have that this is from opposition to Beyond and Impossible? Yes, it's a new term in the literature, but the fact that it Beyond and Impossible are also newish products is a correlation at best. Most content online I see that refer to 'ultra-processed' are usually referring to items like potato chips, soft drinks or coloured breakfast cereals.