And in that case, the company's response is pretty important. There's a world of difference between (a) "it was fine on our end, take it up with the shipper",

And in that case, the company's response is pretty important. There's a world of difference between (a) "it was fine on our end, take it up with the shipper", (b) "we are sorry this happened and are shipping a replacement", and (c) "thank you, and we are looking into other shipping options as a result of the frequent complaints". Some combination of (b) and (c) is acceptable. (a) is not acceptable.