I thought that with the recent changes to PECR they that clarified any non-essential cookie-like technology needs permission, irrespective of whether it's first

I thought that with the recent changes to PECR they that clarified any non-essential cookie-like technology needs permission, irrespective of whether it's first party or pseudonymous. And additionally that analytics does not count as strictly necessary. That seems to be the advice of the UK ICO: https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/#anonymousdata https://ico.org.uk/for-organisations/guide-to-pecr/cookies-a...