Companies take a big brand hit if they increase prices to match their low output. Adidas, too, can sell Yeezys for $1000 a pop, but chooses not to. It also help

Companies take a big brand hit if they increase prices to match their low output. Adidas, too, can sell Yeezys for $1000 a pop, but chooses not to. It also helps keep the hype for the products up.