>This is a regulatory problem. If Amazon was a corner hardware store it would have been fined multiple times and the owner might well have been jailed by now.

>This is a regulatory problem. If Amazon was a corner hardware store it would have been fined multiple times and the owner might well have been jailed by now. If this were a corner hardware store nobody would shop there and they would be out of business. I second what the downvoted comment said. Not everything is a nail to be hammered with more laws. I find it very hard to believe that existing laws regulating advertising cannot be used to solve this problem.