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IIRC Sapphire Reserve was considered a loss leader to attract higher income folks to Chase so they can cross sell more lucrative banking products. You can see h
by HeavenFox 6y ago
IIRC Sapphire Reserve was considered a loss leader to attract higher income folks to Chase so they can cross sell more lucrative banking products. You can see how they tried to cash in on the Sapphire brand with Sapphire Checking, which is basically rebranded Premier Plus checking.
- fakedang 6y agoThis is true. It was a bit of a joke tbh, since everyone I know who uses Chase Sapphire is nowhere touching JPM products with a long pole (extreme customer discrimination and all).