Social media reminds me of SEO — both had an initial boom with tons of snake oil hucksters. But I think both fields have matured for the most part and the dust

Social media reminds me of SEO — both had an initial boom with tons of snake oil hucksters. But I think both fields have matured for the most part and the dust has settled. If someone tries selling social media or SEO as a full fledged marketing program that's a mistake, but if it's part of something larger that makes sense. The clowns are the ones who sell those services as a cure all, the serious folks are those who sell the service as a measurable value add.