This can be a slam dunk! If I can say "I want to see positive coverage of my product in NYT, WSJ, SF Chronicle etc and am willing to pay $500 for each positive

This can be a slam dunk! If I can say "I want to see positive coverage of my product in NYT, WSJ, SF Chronicle etc and am willing to pay $500 for each positive piece", then that’s it! I'd pay $500 for each full review in a tier 1 publication (and half that for a simple mention), $300 for tier 2, and $200 for tier 3, and $100 for blogs etc. I'd define each tier by the number of impressions or circulation etc. I'd also like to say which demographics I want to focus on etc. You're an explosion waiting to happen, and will truly disrupt PR firms (I think you’ll be a hit even if you’re mildly idiotic ;)! A caveat, a PR person can ruin a product’s or a business’ reputation by being shortsighted and annoying the press too much (shortsighted PR people don’t care about the long term relationship between the client and the press, they just want one piece in the press, grab the $500 and move on, so you will have to put safety mechanisms in place, also mechanisms against 2 or more people pitching the same product to the same guy at the same time (the press will hate this and blacklist the product due to the companies over-aggressive PR tactics), then fighting over who got the coverage). These are all easily addressable, if you can’t figure them out then I can help you figure this out (free, I don't mind helping its fun). Anyway, big need, big market, do it already! :-)