To borrow a line from Nike: Just do it. Flippancy aside, that's all it takes. The guy who started it in New York (Andrew) was very open to letting me mix/mash

To borrow a line from Nike: Just do it. Flippancy aside, that's all it takes. The guy who started it in New York (Andrew) was very open to letting me mix/mash the format as it fit with the local need. (I found that the 5 minute limit was not needed so far.) And being part of a bigger movement adds to the credibility of the event and Andrew was happy to let me use the name. All the promo, sweat, oompfh and (most importantly) longevity/staying power is self-provided. (And further, even if he didn't let me use the name, that probably wouldn't have stopped me. That sort of mentality helps.)