99 Designs has succeeded so well because they were able to watch the entire concept evolve before actually turning it into a business. Now, it is a good ecosyst

99 Designs has succeeded so well because they were able to watch the entire concept evolve before actually turning it into a business. Now, it is a good ecosystem but there are a few aspects in my understanding that might make it hard for PR. Do you intend to go purely for the text of the release itself? As in, "here is my service/product/awesome-thing please write a press release for me to have distributed" or do you want to make that format for an entire end-to-end service? On the pure copy basis I could see it easily becoming a good venue as it quite frankly is a complete and utter mess overall. For the entire release-to-distribution, while I would certainly use it a lot, I'm not sure how you would go about it. I'm certainly interested in seeing what you have in mind :)