No, it just means those ad-supported sites cannot use cookies to spy on you in the name of personalized ads. They are still free to display "generic" ads includ

No, it just means those ad-supported sites cannot use cookies to spy on you in the name of personalized ads. They are still free to display "generic" ads including content-related ads. Same as old school TV, radio and print ads really, which couldn't track me either but sustained those broadcasting companies and publishers well enough.