I totally agree. As I was until recently working in a food startup, producing "ready to cook" products (organic fair trade delicious mixes of grain, dried vege

I totally agree. As I was until recently working in a food startup, producing "ready to cook" products (organic fair trade delicious mixes of grain, dried vegetables and spices), I can testify of a strong society injonction towards healthier food AND at the same time a rejection of this pressure.