4 ms·

> (you are Paul, we know you have a heart condition and low income and are going through a divorce - have an ad for this dating site while you search for runnin

> (you are Paul, we know you have a heart condition and low income and are going through a divorce - have an ad for this dating site while you search for running shoes) IMO this is fundamentally what's wrong with the entire concept of personalized advertising. Fundamentally the system is advertised as being designed to show you relevant advertising. The reality is the system is designed to allow advertisers super-precise targets to send their advertising to. You don't get advertising relevant to you. You get advertising from the people most interested in targeting you. This is often not what you want to see and is often not in your best interest.

lifeisstillgood 6y ago
Agreed. Which is also why I would love to know the cost to "society" if we ban it? How much more are advertisers prepared to pay for effectively choosing which people to show ads to versus having to run a marketing campaign that then causes me to search or seek out their goods. I can see it either way - perhaps having vast costly adverts / PR pieces is ruining the media landscape - I mean how many column inches cover films, Tesla vs GM. Would we be better off as a society if we paid for journalism and just accepted there would be a banner ad at the top that only middle aged men with bad backs like me see?