The other side of this is that because we're all so connected, there is a lot of noise in the system. Your awesome app can and will get drowned out by the colle

The other side of this is that because we're all so connected, there is a lot of noise in the system. Your awesome app can and will get drowned out by the collective output of millions of teenagers on their iPhones. Although distribution methods have evolved considerably, most of the traffic(and thus, the power) is still held by the same "old media" newspapers and traditional Hollywood celebrities.