I assume that means a lower ad revenue and lower quality analytics. I wager they did a study and found the benefits of removing the dialogs outweigh the costs.

I assume that means a lower ad revenue and lower quality analytics. I wager they did a study and found the benefits of removing the dialogs outweigh the costs. Cookie dialogs are indeed horrible and out of control. Good on them for making the jump. But I doubt many others can justify the cost associated with the change. We need a better solution that gives users choice but reduce the friction caused by annoying prompts.