The article has a somewhat misleading clickbaity title and is behind a paywall. This is the list of what is redacted: > Google's percentage share of the digita

The article has a somewhat misleading clickbaity title and is behind a paywall. This is the list of what is redacted: > Google's percentage share of the digital ad market > Number of ads Google's ad servers process per day > The cut of every ad sale Google collects > Something a Google exec "frankly conceded" about the design of Google's ad exchange > The true design goal of Google's ad tool for small web sites > Google's commission rate on ads from small advertisers > The percent of time customers using Google's ad tools spend buying or selling ads from Google's ad exchange > Something Google said to the FTC in 2008 about its ad server > Google's estimate of the percent of online publishers using its ad server > Google's description of publishers' difficulties in switching to rival ad servers > The name of the team within Google's New York office that designed a program called RPO to make ad bidding less competitive > The name of one of Google's bid rigging programs > A screenshot of said bid rigging program > Something Google employees discussed at an October 13, 2016 meeting > The code name of a program Google developed to compete with a publisher-developed technique called header bidding > A Google slide deck about the pain caused by Facebook's support of header bidding > An October 5, 2016 internal presentation to senior Google execs about Facebook and header bidding > Something Facebook VP Dan Rose told Mark Zuckerberg in an email about Google and header bidding > Details of an agreement Facebook and Google struck in 2018 allegedly to undercut header bidding > The Star Wars character Google used as an internal code name for the agreement > A word that appears 20 times in that agreement > The way Google's mobile format, AMP, actually hurts publishers > Google's strategy in withholding YouTube ad inventory from competing ad tools > Google's name for a restricted access data set that combines information from its search ads, YouTube ads, and display ads > Google's name for its scheme to arbitrage ad pricing > The name of Google's future project to turn the entire web into a walled garden it controls > A summary document of the walled garden plan