I'm assuming hyper-targeting in this context means targeting me as an individual, rather than targeting the content. I'm absolutely fine with making ads releva

I'm assuming hyper-targeting in this context means targeting me as an individual, rather than targeting the content. I'm absolutely fine with making ads relevant to the content I'm looking at. If I'm reading a blog about baldness and someone advertises some sort of hair transplant on the page that's totally fine! What I'm not cool on is an advertiser tracking this page, cataloguing me as someone that suffers from hair loss, fingerprinting my device to follow other pages I visit to further target me, then placing advertisements for herbal remedies for baldness on every single page I visit, then changing the advert based on machine learning about the most effective advert based on my other attributes (a single young male living in a city). These two things are not the same.