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> If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). Why should I be forced to give tracking information to allow people to '
by Closi 6y ago
> If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads).
Why should I be forced to give tracking information to allow people to 'hyper-target' me? I don't want to be hyper-targeted regardless of how small the business is.
- FabHK 6y agoWell, or how about letting yourself being hyper targeted by reading a magazine aimed at, say, parents or pilots or knitters or golfers or whatever. No need to give up your privacy for that, and you still get pertinent advertisement, and those specialised small businesses can still reach their target audience.
- Closi 6y agoI'm assuming hyper-targeting in this context means targeting me as an individual, rather than targeting the content. I'm absolutely fine with making ads relevant to the content I'm looking at. If I'm reading a blog about baldness and someone advertises some sort of hair transplant on the page that's totally fine! What I'm not cool on is an advertiser tracking this page, cataloguing me as someone that suffers from hair loss, fingerprinting my device to follow other pages I visit to further target me, then placing advertisements for herbal remedies for baldness on every single page I visit, then changing the advert based on machine learning about the most effective advert based on my other attributes (a single young male living in a city). These two things are not the same.
- kergonath 6y agoAdapt the ads to the content along which they are served, not to the people looking at them. That’s not difficult, and has zero privacy implication.