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I don't intuitively understand how this change blocks targeted advertising outright. Sure, Facebook will have less information about me from other apps that I u
by firloop 6y ago
I don't intuitively understand how this change blocks targeted advertising outright. Sure, Facebook will have less information about me from other apps that I use, but certainly it has numerous other ways of targeting ads to me.
Facebook knows my demographic because I provided it to them when I signed up and the types of content I interact with in their apps, and they have both coarse and granular location (IP address and the location permission) from their first party apps. Most relevant forms of targeting seem to still work. Ads from the local florist can still be targeted.
It's credible to me that other, Facebook specific, magic such as "lookalike audience" and other behavior cohorting tools may be impacted by this change, but I don't view this narrow issue of IDFA consent to be an absolute judgment on ad targeting.
- etempleton 6y agoMost “Facebook Ads” are not delivered on Facebook. It is delivered through their Audience Network. I think their ability to track users on and within Facebook will be largely the same, but their ability to identify users while they are not using a Facebook owned property will be significantly impacted. I think digital advertising does not have to be bad, but it very much is. Unfortunately it will probably get worse before it gets better.