5 ms·

I'd argue, that the target demographic here are the ones that likely consume their news through physical mediums, like news papers. I'd imagine younger politici

by sbuk 6y ago

I'd argue, that the target demographic here are the ones that likely consume their news through physical mediums, like news papers. I'd imagine younger politicians (there are sadly not many 'old' non-white politicians) consume their news online. No stats for this, or any sources, but I think it's a fairly reasonable assumption to make.

Grustaf 6y ago
Yes I suppose it's a question of ad demographics here, though why place a newspaper ad if you just want to reach politicians, then just use your lobbyists. I'm sure they want to reach voters, not politicians. But either way, why say "old white" when the point is that they are old enough to read print media. They are targeted because they are old, not because of their color. Why bring race into it, except for virtue signalling? Besides, doesn't the ad appear on-line as well?
- sbuk 6y ago
  Of the 100 sitting senators, 9 are considered "minorities". Their average age is 56. The average age in the senate is 65, oldest is 87, and it is overwhelmingly white males, which is point being made. I doubt that a full-page broadsheet add carries the same impact online. It's very clear that the target demographic is older white men.
  - Grustaf 6y ago
    I’m not really contesting the demographics of the senate here.
    - mthoms 6y ago
      You might be reading way too much into the "old, white" part IMHO. It was a generalization. A generalization that was successful in illustrating that the ad was targeted primarily at legislators and their peers. Nothing more.
- choward 6y ago
  > why place a newspaper ad if you just want to reach politicians I'm guessing it's similar to the reason pharmaceutical companies use TV ads to reach doctors.
  - Grustaf 6y ago
    Surely TV ads are for patients, so they know to request the medicine. The way to reach doctors is to sponsor lavish conference trips. They spend insane amounts per doctor per year.

by sbuk 6y ago

Grustaf 6y ago

Yes I suppose it's a question of ad demographics here, though why place a newspaper ad if you just want to reach politicians, then just use your lobbyists. I'm sure they want to reach voters, not politicians. But either way, why say "old white" when the point is that they are old enough to read print media. They are targeted because they are old, not because of their color. Why bring race into it, except for virtue signalling? Besides, doesn't the ad appear on-line as well?

sbuk 6y ago
Of the 100 sitting senators, 9 are considered "minorities". Their average age is 56. The average age in the senate is 65, oldest is 87, and it is overwhelmingly white males, which is point being made. I doubt that a full-page broadsheet add carries the same impact online. It's very clear that the target demographic is older white men.
- Grustaf 6y ago
  I’m not really contesting the demographics of the senate here.
  - mthoms 6y ago
    You might be reading way too much into the "old, white" part IMHO. It was a generalization. A generalization that was successful in illustrating that the ad was targeted primarily at legislators and their peers. Nothing more.
choward 6y ago
> why place a newspaper ad if you just want to reach politicians I'm guessing it's similar to the reason pharmaceutical companies use TV ads to reach doctors.
- Grustaf 6y ago
  Surely TV ads are for patients, so they know to request the medicine. The way to reach doctors is to sponsor lavish conference trips. They spend insane amounts per doctor per year.