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Ok, assuming I agreed with facebook’s premise (which I don’t), how does this begin to affect websites rather than apps?
by noodlesUK 6y ago
Ok, assuming I agreed with facebook’s premise (which I don’t), how does this begin to affect websites rather than apps?
- etempleton 6y agoIt doesn’t. It doesn’t really negatively impact anyone but Facebook. Facebook will largely lose the targeting effectiveness of their audience network, which has always been suspect. Facebook cares so much because now they have to run more ads on their own platforms or raise the price on their ads to make up the margins. The Audience Network is a way to dump ads off their websites and apps, while still claiming they are highly targeted and effective when the reality is they are very low quality ad impressions.