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In India TATA tried that. Built $2000 car (tata nano). Target audience were the bike going families. First , the motor bikes are cheap. So you need car matchin
by nmridul 6y ago
In India TATA tried that. Built $2000 car (tata nano). Target audience were the bike going families.
First , the motor bikes are cheap. So you need car matching that cost and you end up compromising a lot.
https://thewire.in/business/tata-nano-why-did-the-people-not-want-the-peoples-car https://thewire.in/business/tata-nano-why-did-the-people-not...