$30 is ... a fair bit? I may be off base here, but that seems like it's a bit too expensive for a lot of people. If you could price it at a subway ride or a sl

$30 is ... a fair bit? I may be off base here, but that seems like it's a bit too expensive for a lot of people. If you could price it at a subway ride or a slice of pizza ($3 ?) that would be better. But I doubt they are trying to churn a profit here and that it costs as much because, well, it's expensive biochem.