From the article: The new, unnamed product will continue to have "technologies and features that others can't match," according to the CFO. I took that to mean

From the article: The new, unnamed product will continue to have "technologies and features that others can't match," according to the CFO. I took that to mean that it's entirely new, but it is a press release, so maybe they're talking about some minor change like it's something new and wonderful.