11 ms·

Disney has been removing its focus on Mickey Mouse over the years as (I speculate) it knows at some point the mouse will be part of public domain, so it's been

Disney has been removing its focus on Mickey Mouse over the years as (I speculate) it knows at some point the mouse will be part of public domain, so it's been going on an IP shopping spree for most of the 2010s. Mickey is still huge as the peer comment states. Mickey shaped beignets, Mickey hats, Mickey costumes, etc. Just that everything else grew up to have as much, if not more, brand equity than Mickey.

Exmoor 6y ago
Works featuring Mickey will be public domain, but they'll still have the trademark so it's not like everyone will suddenly be able to sell your own Mickey Mouse merchandise.
pfranz 6y ago
I can't remember the source (maybe just a pet theory) but I believe Disney stopped using Mickey because there was so much contention over "Mickey would never do that" among fans so he just became a mascot instead of having him be a character in a story...probably in the 80s-90s. Near the 2000s the recognizably of Mickey started dropping with young kids so they've put him in more stuff. He started "hosting" things like Mickey's Clubhouse, put him in games like Epic Mickey and Kingdom Hearts, they had a retro redesign about 10 years ago and have used him in a bunch of new stuff including a few theme park rides.
Tarsul 6y ago
naa, the reason mickey is not as public as he was when he came out is because he became boring and he was overtaken by donald etc. I've followed the game devolopement of Epic Mickey where Warren Specter (producer/director, also of deus ex-fame) had a lot to say about the history of mickey and his take was that in the beginning Mickey was very mischievous but somehow that changed over the years and he basically became boring and all the interesting traits - in the sense of storytelling or character development - where found in other characters (and once mickey had found his boring persona, writers weren't quite allowed to give him back his mischievousness). Mickey became nothing more than an icon.

Exmoor 6y ago

Works featuring Mickey will be public domain, but they'll still have the trademark so it's not like everyone will suddenly be able to sell your own Mickey Mouse merchandise.

pfranz 6y ago

I can't remember the source (maybe just a pet theory) but I believe Disney stopped using Mickey because there was so much contention over "Mickey would never do that" among fans so he just became a mascot instead of having him be a character in a story...probably in the 80s-90s. Near the 2000s the recognizably of Mickey started dropping with young kids so they've put him in more stuff. He started "hosting" things like Mickey's Clubhouse, put him in games like Epic Mickey and Kingdom Hearts, they had a retro redesign about 10 years ago and have used him in a bunch of new stuff including a few theme park rides.

Tarsul 6y ago

naa, the reason mickey is not as public as he was when he came out is because he became boring and he was overtaken by donald etc. I've followed the game devolopement of Epic Mickey where Warren Specter (producer/director, also of deus ex-fame) had a lot to say about the history of mickey and his take was that in the beginning Mickey was very mischievous but somehow that changed over the years and he basically became boring and all the interesting traits - in the sense of storytelling or character development - where found in other characters (and once mickey had found his boring persona, writers weren't quite allowed to give him back his mischievousness). Mickey became nothing more than an icon.