That's why I think capitalism needs a mechanism to prevent a scenario of "too big to fail". Companies like Facebook should never be allowed to have their Whatsa

That's why I think capitalism needs a mechanism to prevent a scenario of "too big to fail". Companies like Facebook should never be allowed to have their Whatsaps, Instagrams and Apple should be split from Apple Store, Google Search from Ad Sense and Ad Words and Gmail and so on to ensure that there can be competition and a free market on a micro scale. For example a search engine over a certain size should be selling access to an API for displaying ads on the same terms as they would sell it to Ad Sense, so competing advertisers could also use the platform. These companies wouldn't have access to Gmail data as that would be a completely separate company and by law prohibited from sharing any personal data. I also think in general ad targeting beyond certain threshold should be illegal as it is not used for marketing, but to manipulate people into buying products they don't need or want. Ok, enough waffling...