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This is from the suit and is pretty damning, at least to my non lawyer eyes. "In the end, Facebook curtailed its involvement with header bidding in return for
by godtoldmetodoit 6y ago
This is from the suit and is pretty damning, at least to my non lawyer eyes.
"In the end, Facebook curtailed its involvement with header bidding in return for Google giving Facebook information, speed, and other advantages in the auctions that Google runs for publishers’ mobile app advertising inventory each month in the United States. In these auctions, Facebook and Google compete head-to-head as bidders. Google’s internal codename for this agreement, signed at the highest-level, was REDACTED a twist on the character name from Star Wars. The parties agree on for how often Facebook would publishers’ auctions—literally manipulating the auction with for how often Facebook would bid and win."
- CamelCaseName 6y agoWell now I really want to know the internal codename.
- Exmoor 6y agoWell now I want to know what character they used from Star Wars? I'm going to guess "Darth Bidder"?
- throwaheyy 6y agoDARTH - Dynamic Advertising Revenue Trading Heuristic
- ricardo81 6y agoe-vader
- bigwavedave 6y ago> "REDACTED a twist on the character name from Star Wars." If I were a betting man, I'd think it was something like "Fando Calrissian" or something akin to that; FAN from Facebook Ad Network and Lando because of the famous "I'm altering the deal; pray I don't alter it any further" dialogue between him and Vader.
- deleted 6y ago[deleted]