Good marketing: we have a product that we truly believe you would benefit from; let us tell you about it, because we want to be of service to you (for a fair pr

Good marketing: we have a product that we truly believe you would benefit from; let us tell you about it, because we want to be of service to you (for a fair price). Bad marketing: we want your money. We realize you won't just give it to us, so how about if we give you this product in exchange for your money? We'll do whatever we can to make you think you want this product, even if you really don't, because we really want your money. I think most marketing leans toward the bad side, which is unfortunate. I really appreciate good marketing.