Oh yes, the ROI is crap. But even today with an ROI of exactly $0 there are still vast numbers of people spending the day in their feed or playing whatever the

Oh yes, the ROI is crap. But even today with an ROI of exactly $0 there are still vast numbers of people spending the day in their feed or playing whatever the hot FB game is these days or whatever. Getting paid (a pittance) for doing that would certainly drive more engagement. "They're actually paying me to do this!"